Who in your social media feed do you associate with specific cars?
Does anyone pop into your head when you think of a Volvo dealer?
Do you associate a face, name or car lot with a specific auto brand?
You probably have a name in mind, when I say Audi, right?
Guess what? The car buyers, who actually could benefit from such an association, don't make that association. They're not industry insiders like you.
So, if you're an Bentley sales person, how do you get people in your social networks (via paid ads and "real" friends) to connect your image, name and thoughts with the features, benefits and advantages of a dream car? Or a practical car, for that matter.
How do you convey the classic "know/like/trust" values via digital?
Honest, Authentic Video is the Answer
These days, low cost, high-impact video is easy to produce. The key is authenticity. We've got a little formula for the right approach, and we call it HAPPI:
If you consistently nail those, you can easily insert yourself un-intrusively into people's social media feeds and into their phones.
It's just traditional marketing and advertising . . in the right place!
Don't get confused, however. You're not going to be some new YouTube star. That's not the point. What you need are short, high-value clips you can send via email and post on LinkedIn, Facebook, Twitter (video is now huge on Twitter), and automotive sites. You want to stay consistently relevant and keep your personal brand in front of people. You can include calls to action where relevant, of course.
With some creative assistance, you can even create indelible memes that get passed around.
Click the CONTACT button on the left if you'd like to learn more about how to put some low-cost video clips to use on social media, in emails and at targeted consumer automotive sites.
Learn more about using video for luxury and high-dollar sales here.
BONUS: Here's an idea for some summer road trip content. You can easily associate yourself, your brand and your particular car with drivers' summer road trip plans. Start by producing some short trip-tip-clips about the features inside one of your cars that are perfect for road trips. Give a tour of the features and how they're used on a long road trip. These days, a road trip is about what's inside the car as much as it is what's outside the car . . especially when it comes to young, electronics-obsessed travelers. Put in some warnings about pre-trip maintenance. Combine the feature tour with some legitimately good road trip resources on the web, and you've got a winner. Showcase imagery of both the car and the internal controls.