Yes, times are tight. However, as marketing managers, creative directors and sales people, you still have to sell. We've detailed this in other posts and showed you how the smart companies actually gain market share during recessions or depressions. So we won’t belabor that point any further.
Here are the important issues:
How do you connect with customers when they’re so resistant to new spending initiatives? How do you generate better leads when customer budgets are shrinking?
Here a quick, high-level run-down of the pertinent answers:
- Show them how your solution saves them money.
- Show them how your solution helps them make money.
- Show them new ways to make money.
- Show them how your solution helps simplify their business.
- Show them how your solution helps them reduce head count (painful as that subject may be).
- Show them how to eliminate wasteful activity.
- Show them real life customers you’ve helped do all of the above (as case studies)
The next question you should be asking is: How do I find people that are interested in these topics (with respect to my solutions/products/services)?
We have lots of different approaches to this last question. Some are social media related, some involve emailing people, some use good old-fashioned direct mail, some utilize Google Adwords and Facebook ads.
As always, let us know if you want to talk.