TRANSCRIPT: Okay this is Phil Dunn with SynapseHub.com and this is just a quick tutorial or exploration of how and why Google+ Google search are not quite ready for prime time right now.
Let's take a look. There have been some articles about Google+ and Google search and Google contextual searches that are related to someone being logged into Google products um namely Google+.
This one today is on Google Plus and how it's shaping online behavior. Michael Kingston talking about how Google now is also part of the mix in terms of figuring out what you're looking for, and there have been several articles recently about how Google Now. Essentially Google has different ways to triangulate what you're searching for and figuring out context and relating natural searches back to more targeted search results.
Their game is to get you quicker to better search results and figure stuff out without too much hassle and too much research. I'll give it a test today, and I'll show you what I did. I had two searches, and I was using Google's new microphone deal where you can say "okay Google" and search. It's going to pick up my search right now because I said it. I won't do that.
Anyway, so my search this morning was "top technology articles todayd." So I'd like to figure out what are the top technology articles today right and you think that if I search on Google is going to pick up my login from Google Plus and show me some of my top guys that I follow and the stories. I am completely logged into Google Plus and following lots of tech leaders in my tech circles; lots of thought leaders. I'm reading this stuff every morning on Google+. So my reading behavior is well captured.
Let's try it real quick here: "okay Google top technology articles today." So it's going to pick up that search okay Google top technology articles today so that was the other search anyway. This is what is returned to me I'm getting no contextual priority stuff.
The general keyword search is right there, but its not showing me anything filtered to my Google Plus. You can see I'm logged and everything's cool, and for whatever reason this is a good keyword mix and plenty of media outlets are optimized to get up high in search. We've got CNN, USA Today, Yahoo -- lotsa good stuff here. Anyway, it's just not filtered for me. It's not from my guys I'm following on Google+. It's not based on any stories from the people I'm connected with on Google+. There are some Twitter handles in here, but anyway the point is let's try another targeted search and see how this works.
For another one, which was this phrase here: "best articles on SMS messaging." Let's try that "okay Google okay Google best articles on SMS messaging." Funny thing about the microphone and Google search is that you have to talk fast, which is interesting. This guy is somebody I'm on following. I'm logged in, so it knows these guys. They're coming from Google Plus. You could see how I triggered it somehow. Kinda funny.
Anyway, the point is here is that they are showing up for more targeted search. I don't know why. Maybe you guys could help in the YouTube comments to figure out what's going on here.
Ok, I wanted to make an addendum or a postscript to the earlier video. I found two tabs open and made a discovery about how this stuff is working or not working. So earlier today I had open tabs earlier in the morning. There's no google plus. I'm signed in. I'm logged and there's nothing from Google Plus. Maybe if I go to page 2 it will show me those ones that showed earlier. Yeah, there's one BBC but with the search for 'best articles on SMS messaging' I'm still getting old style Google SEO posts, optimized search for terms. Even with these ones that are coming through, for best mobile messaging blah blah you know I just want to see the best stories the best articles.
What's the reasoning behind this? I should have asked at the beginning of the video. The reason behind this is if I'm on the run, and I got my phone or a tablet, I'm stuck somewhere um maybe I'm in my car and I just want to say 'okay Google Now' to look up those articles, I want to get a quick summary of the day's stories. I think Google is the place to do that. I could use Google Plus, but it's more of a stream you know articles are coming at a rapid pace, like Twitter. For the most part that's a stream.
If I want to capture some of the best articles of the day, I'm guessing it would be nice to say 'okay Google Now' and get a rundown based on my curated set of influencers. I want to find the best articles on mobile messaging today, but it's merging with those by keyword, optimized, old-style Google search results.
None of these are really that good for me, even though these are people in my Google Plus circles. Its a little bit jacked up because this SERP is not like exactly what I want to looking for. It's not timely. October 18th. I wanted today.
Just want to clarify a little more detail in this PS, SynapseHub.com has various services. If you need anything that we do with demand generation, lead generation, content development, social media support, complete marketing integration. Also, some of the tools I want to share what I'm working with here is Screenr. This is nice for your screen videos. For these kinds of things, Canva is a good graphical tool. This is how I did the opening screen. That's the the opening screen and then the outro screen as well. I did that, this is kind of nice if you to take templates and put together stuff. Its a quick way if you're doing fast video posts. Bumpers for front and back, and then you can do everything in here.
Anyway, I just wanted to add that. I use Squarespace for my site. You'll see this article and the link to YouTube and all that good stuff. None of these products are sponsoring me, but I just like them. I don't take any money from them. That should do it thanks.