David Ogilvy Fast Facts 2 - All-Time Marketing & Advertising Insights

From Ogilvy On Advertising, one of the ad world's most famous texts. 

David Ogilvy in Manhattan - Read his books to understand past and present marketing trends.

David Ogilvy in Manhattan - Read his books to understand past and present marketing trends.

  • Roughly six times as many people read the average article as the average advertisement.
  • Four times as many people read captions as read body copy…So, caption every photo if you want the opportunity to communicate and persuade.
  • Headlines get five times the readership of body copy.
  • Body copy is seldom read by more than 10 percent of the readers of a publication (ad, brochure, data sheet, web copy). Those 10 percent are the serious prospects you’re looking for.