Hey Yoga Girl - I just want to craft a benefit message for you!

Well-Crafted Benefit Messages Are All Around You – Pilates Studio Nails It


Sometimes I write this blog on a laptop in a courtyard near a Pilates studio. The studio has a benefit pitch written on the window. It’s a quote from Joseph H. Pilates himself (yes, there is such a dude): “In 10 sessions you feel better…. In 20 sessions you look better…. In 30 sessions you’ll have a whole new body.”

How about that! A promise, a dream, and a plan of action for achievement—all in one simple little sign on the window.

That’s good marketing.