Ok - this is a graph with some words. So kill me. Not exactly a pure #wordlesswednesday, but it's interesting.
You can chalk this up to "damn statistics" if you like:
- TV spend is up from 2010
- Radio spend is up from 2013
- Outdoor is up *every year* since 2010
- Internet is up a lot every year since 2010
- The only stuff dying is Magazine and Newspaper (but we all know that those models have shifted to web/mobile/tablet)
The take-away? Advertising spend goes up no matter what!