How do you create demand for your products, solutions and services?
Once you've developed some quality content - videos, audio, articles, PowerPoints, infographics, web content and the like - you need to start sharing it with your audiences and encourage them to share it with like-minded people.
This process can begin with an email list, a search result, a social media site, a YouTube channel or some other communication channel (SMS and mobile apps are also possibilities). By connecting your content with the appropriate audiences, you initiate what's commonly referred to as a "lead funnel," and you begin to generate demand. This communication can take the form of overt promotions and hard selling or a more educational approach that ends up with a soft sell. . . or anything in between.
Synapse helps you make it happen with strategy, SEO, email campaign management, design, copywriting, web development, and production services.
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