How do people find about your legal services? The white pages? A magazine ad? Word of mouth?
Where does 'word of mouth' occur these days?
Online, of course. The heads are in the screens, and that's where you need to be in order to promote your practice.
You need to be top of mind, but you also need others to promote your approach, philosophies and ethics.
That usually happens at social gatherings and on social media. People ask their friends and business associates - on sites like LinkedIn and Facebook - for legal assistance recommendations (either publicly or via direct message).
You need to be known, liked and trusted before you can be recommended, of course.
How do you convey the classic "know/like/trust" values via digital?
Honest, Authentic Video is the Answer
These days, low cost, high-impact video is easy to produce. The key is authenticity. We've got a little formula for the right approach, and we call it HAPPI:
If you consistently nail those, you can easily insert yourself un-intrusively into people's social media feeds and into their phones.
It's just traditional marketing and advertising . . in the right place!
Don't get confused, however. You're not going to be some new YouTube star. That's not the point. What you need are short, high-value clips you can send via email and post on LinkedIn, Facebook, Twitter (video is now huge on Twitter), and legal sites. You want to stay consistently relevant and keep your personal brand in front of people. You can include calls to action where relevant, of course.
With some creative assistance, you can even create indelible memes that get passed around.
Click the CONTACT button below if you'd like to learn more about how to put some low-cost video clips to use on social media, in emails and at targeted law sites.
Or just call us at 949-244-9440.