Media Rebel Part 3 – Baked-In Advertising

  • Native ads and why millenials think they’re impervious to advertising
  • Broken state of magazines and print
  • Web destinations (WSJ, Huffpo, Drudge, Google News) vs. social discovery (head forever buried in social media feed, no intentional news seeking)
  • Dynamic ad insertion: Outbrain, “brand stories,” and the new advertorial
  • Buzzfeed and Vice click-bait articles