Synapse Clients

  • When you find a reliable, experienced freelance team like Synapse, it's often cheaper, quicker and less complicated than doing it in-house.
    — Wona Chung, Marketing Director, DemandTec
  • Some writers take it personally when their work is criticized. Not Phil. He rolls with the punches and provides revisions and rewrites as our creative process evolves.
    — Ray Dischino Senior Editor, Creative Services Hyperion Solutions (Oracle)
  • We needed a writer who could write good marketing copy but also one with the background and experience required for communicating with engineers, product managers, partners and customers. Synapse delivered.
    — Linda DiBiasio, Editor, Ariba Magazine
  • We handed Phil an enormous, highly complex writing job for a client on the east coast that he handled beautifully. The project required conference calls, review cycles, and revisions, and Phil didn't miss a beat. We have great confidence in Synapse for tight-deadline high-tech writing projects.
    — Gwenn Marie, Creative Director, Coombs Media

Complexity to Clarity

Synapse is a 22-year-old firm that helps information technology (IT), healthcare/medical, advertising/marketing, real estate, accounting, law and retail companies compete in an increasingly noisy advertising and marketing environment.

We help you:

  • tell better stories

  • clearly define your products, solutions and services

  • present compelling ideas via the web, Powerpoints, and video/audio

  • leverage social media and social networks by creating better content and using the right tools to disseminate your messages

The content we develop ends in wide range of different formats, including:

  • Web content

  • Articles and blog posts

  • Case studies/success stories

  • Email campaigns

  • Direct mail

  • Brochures

  • Newsletters

  • White papers

  • Sales guides

  • Press releases

  • Data sheets

  • Video scripts

  • Powerpoints / Keynote

The tone, style and strategy for each piece can be varied significantly. Some can be hard sell, some soft, some purely educational or technically instructional.

Our clients include D-Link, H&W Computer Systems, entireJ, AMR Advertising, Global Crossing, Software AG, Panasonic Avionics, M2 Global, Oracle / Hyperion Solutions, Computer Associates (CA), Pitney Bowes, Toshiba Medical, SGI, Cembrus Capital and many others.

We also do quite a bit of work for small businesses.

Many of our projects involve turning complex subjects into accessible content that average business audiences can understand – hence the “complexity to clarity” tagline.

Our principal, Phil Dunn, wrote a best-selling book on eBay marketing back in 2005 (The 7 Essential Steps to Successful eBay Marketing, McGraw-Hill). The “how-to” guide applies traditional marketing techniques to the online eBay space. Many of the tips and strategies in the book are now common practice for companies and individuals that need to persuade, present and close business by starting with web pages, e-commerce shopping carts and online catalogs.