Complexity to Clarity
Synapse is a 22-year-old firm that helps information technology (IT), healthcare/medical, advertising/marketing, real estate, accounting, law and retail companies compete in an increasingly noisy advertising and marketing environment.
We help you:
tell better stories
clearly define your products, solutions and services
present compelling ideas via the web, Powerpoints, and video/audio
leverage social media and social networks by creating better content and using the right tools to disseminate your messages
The content we develop ends in wide range of different formats, including:
Articles and blog posts
Case studies/success stories
Powerpoints / Keynote
The tone, style and strategy for each piece can be varied significantly. Some can be hard sell, some soft, some purely educational or technically instructional.
Our clients include D-Link, H&W Computer Systems, entireJ, AMR Advertising, Global Crossing, Software AG, Panasonic Avionics, M2 Global, Oracle / Hyperion Solutions, Computer Associates (CA), Pitney Bowes, Toshiba Medical, SGI, Cembrus Capital and many others.
We also do quite a bit of work for small businesses.
Many of our projects involve turning complex subjects into accessible content that average business audiences can understand – hence the “complexity to clarity” tagline.
Our principal, Phil Dunn, wrote a best-selling book on eBay marketing back in 2005 (The 7 Essential Steps to Successful eBay Marketing, McGraw-Hill). The “how-to” guide applies traditional marketing techniques to the online eBay space. Many of the tips and strategies in the book are now common practice for companies and individuals that need to persuade, present and close business by starting with web pages, e-commerce shopping carts and online catalogs.