10 Values to Live By (#marketinggold)
- Work with people who have a clearly defined purpose and want to make a difference in their jobs and in the world.
- Connect with people who are open to original marketing ideas and new ways of connecting in the digital realm.
- Test, measure, test again . . the only way to aim and hit goals.
- Use quality messaging everywhere - on price sheets, auto-responders, estimates, email signatures, landing pages, Twitter profiles, Facebook pages. Think it through everywhere.
- Tell STORIES. It's the way our minds make indelible impressions on ourselves.
- Explore vision, the path ahead, contrarian ideas and the road less traveled.
- ASAP is poison. Take time to do it right. Avoid rushed creativity.
- Focus on VALUE. Map it out in detail. Understand it from your audience's perspective.
- Craft original ideas and written documents that describe reality and make a clear impact on real people. (As opposed to artiness or ego.)
- WAKE UP! Listen to what customers are actually saying.
If any of this sounds like what you're after in a creative partner, please give us a call at 949-244-9440 or get on our schedule for a quick 15-minute goals review call.